Sponsoren IAB
Onderzoek
IAB Nederland doet, al dan niet in samenwerking met (internationale) onderzoeksbureaus en/of IAB Europe, met grote regelmaat onderzoek naar de ontwikkelingen op het gebied van online advertising en interactieve marketing.
Online Video
02-04-2011 An Inside Look at Demand Side Perceptions of Digital Video Advertising, IAB USA
Resultaten van een survey naar de visie van US marketeers en bureaus op digital video advertsing. 69% van de marketeers en 55% van de bureaus is van plan hun budgetten voor Online Video Advertising te verhogen, met 22% groei in de komende 12 maanden.
28-02-2011 Share-shift analysis TV + Online Video
De Online Video Share-shift Analysis, uitgevoerd door Yume en Nielsen, toont aan dat wanneer minder budget op tv wordt ingezet en dit budget wordt toegekend aan online video, dat adverteerders meer bereik kunnen genereren dan alleen de inzet van tv.
De Online Video Share-shift Analysis, uitgevoerd door Yume en Nielsen, toont aan dat wanneer minder budget op tv wordt ingezet en dit budget wordt toegekend aan online video, dat adverteerders meer bereik kunnen genereren dan alleen de inzet van tv.
19-01-2011 Video Marketing Guide – IAB UK
This is the third edition of the IAB Video Handbook of IAB UK. Online video advertising spend has grown from nothing to become a likely £50+ million industry by the end of 2010. Great results have been the main driver for growth, but it’s thanks to all of the companies that sit on the IAB Video Council that this has happened at all (see inside back cover). Read an overview of all the current possibilities for advertisers in video marketing
This is the third edition of the IAB Video Handbook of IAB UK. Online video advertising spend has grown from nothing to become a likely £50+ million industry by the end of 2010. Great results have been the main driver for growth, but it’s thanks to all of the companies that sit on the IAB Video Council that this has happened at all (see inside back cover). Read an overview of all the current possibilities for advertisers in video marketing
07-12-2010 Handboek Online Video Advertising
Wat is online video advertising precies en wat kun je er eigenlijk ermee? Tijd voor een duidelijk handboek met handvatten voor adverteerders, zo vonden de experts van de IAB Taskforce Online Video. Om deze reden ontwikkelden zij een handboek met daarin een overzicht van de mogelijkheden op het gebied van online video. De lezer wordt stap voor stap meegenomen door het online video advertising proces. Een must voor ondernemers die iets met online video willen gaan doen. Het Handboek Online Video Advertising is exclusief voor IAB leden verkrijgbaar in hardcopy of als digitale publicatie te downloaden via de link hieronder.
Wat is online video advertising precies en wat kun je er eigenlijk ermee? Tijd voor een duidelijk handboek met handvatten voor adverteerders, zo vonden de experts van de IAB Taskforce Online Video. Om deze reden ontwikkelden zij een handboek met daarin een overzicht van de mogelijkheden op het gebied van online video. De lezer wordt stap voor stap meegenomen door het online video advertising proces. Een must voor ondernemers die iets met online video willen gaan doen. Het Handboek Online Video Advertising is exclusief voor IAB leden verkrijgbaar in hardcopy of als digitale publicatie te downloaden via de link hieronder.
04-11-2010 How People Watch – August 2010
A Global Nielsen Consumer Report of their study of video use amongst global online consumers. The survey covers 27,000 users in 55 countries.
A Global Nielsen Consumer Report of their study of video use amongst global online consumers. The survey covers 27,000 users in 55 countries.
15-10-2010 IAB and Sky video formats effectiveness research
These are the results to the video formats effectiveness research that the IAB carried out in conjunction with Sky. They compare how different online video advertising formats are received by users as well as demonstrate how other factors such as engagement, time of day and content enjoyment can have an impact advertising receptivity.
These are the results to the video formats effectiveness research that the IAB carried out in conjunction with Sky. They compare how different online video advertising formats are received by users as well as demonstrate how other factors such as engagement, time of day and content enjoyment can have an impact advertising receptivity.
02-06-2010 Video Advertising Handbook – UK
This online video marketing guide, by the IAB Video Council, will help you plan, select formats, create and judge the success of your online video campaign. 29.6 million people in the UK accessed online video in January 2009 (comScore), increasing month on month, the online video revolution is upon us. For marketers it brings together the best of TV and online to offer an exciting channel for branding, engagement and impact.
This online video marketing guide, by the IAB Video Council, will help you plan, select formats, create and judge the success of your online video campaign. 29.6 million people in the UK accessed online video in January 2009 (comScore), increasing month on month, the online video revolution is upon us. For marketers it brings together the best of TV and online to offer an exciting channel for branding, engagement and impact.
20-04-2010 Bright roll Video advertising report Q1 2010, US
BrightRoll conducted a far-reaching survey of executives and media buyers at advertising agencies across the country to gauge their attitudes towards the online advertising industry, particularly as they relate to online video advertising. Broadly speaking, the survey results indicate that online video advertising is poised for continued growth, as 94% of respondents plan to spend more in the category in 2010 than they did in 2009, though some lingering concerns over price remain.
BrightRoll conducted a far-reaching survey of executives and media buyers at advertising agencies across the country to gauge their attitudes towards the online advertising industry, particularly as they relate to online video advertising. Broadly speaking, the survey results indicate that online video advertising is poised for continued growth, as 94% of respondents plan to spend more in the category in 2010 than they did in 2009, though some lingering concerns over price remain.
27-02-2009 Monetizing Online Video In Europe – Forrester
With European online video ad spending set to more than quadruple in the next five years — nearing €1 billion in 2013 — the majority of publishers have now set their sights on the in-stream video ad opportunity. Advertisers prefer pre-roll ads to other in-video ad formats, and users are actually as likely to accept pre-roll ads as any other format publishers can use to monetize video content. Sites can balance the needs of advertisers and users by limiting both in-stream ad frequency and length and by rotating through a variety of in-video ad formats.
With European online video ad spending set to more than quadruple in the next five years — nearing €1 billion in 2013 — the majority of publishers have now set their sights on the in-stream video ad opportunity. Advertisers prefer pre-roll ads to other in-video ad formats, and users are actually as likely to accept pre-roll ads as any other format publishers can use to monetize video content. Sites can balance the needs of advertisers and users by limiting both in-stream ad frequency and length and by rotating through a variety of in-video ad formats.
01-12-2008 Case Study on Digital Video Advertising Effectiveness – IAB Millward Brown
Millward Brown and Dynamic Logic utilized a phased apporach in order to provide insights into how ad length and placement influenced the effectivenss of digital video advertising.
30-11-2008 MetrixLab – Just Stream It : Advertising with online video is effective
This research into video advertising by MetrixLab addresses the following questions:
1. To what extent are various types of video ads watched until the end?
2. Are short or long pre-roll ads more effective?
3. Does the length of the content have any bearing on the effect?
4. What is the basic attitude of the consumer towards various forms of video advertising?
5. How does the advertising effect differ from a contact via pre-roll, video banner or a spot in an regular commercial break?
This research into video advertising by MetrixLab addresses the following questions:
1. To what extent are various types of video ads watched until the end?
2. Are short or long pre-roll ads more effective?
3. Does the length of the content have any bearing on the effect?
4. What is the basic attitude of the consumer towards various forms of video advertising?
5. How does the advertising effect differ from a contact via pre-roll, video banner or a spot in an regular commercial break?
27-03-2008 Online Video: what the statistics can’t tell you
Simply Media and Work Research have published an in-depth qualitative study that reveals how people really think about, find and watch video on computers. The research unpicks the complexities of the new online video ecology and explodes the misconception that all that’s on offer is homemade comedy and soap catch ups. It examines the receptiveness of viewers to video advertising and suggests some revealing insights about the relationship between broadcast and computer viewing. It exposes a fundamental shift in mainstream media consumption that is vital for brands, publishers and retailers to understand.
Simply Media and Work Research have published an in-depth qualitative study that reveals how people really think about, find and watch video on computers. The research unpicks the complexities of the new online video ecology and explodes the misconception that all that’s on offer is homemade comedy and soap catch ups. It examines the receptiveness of viewers to video advertising and suggests some revealing insights about the relationship between broadcast and computer viewing. It exposes a fundamental shift in mainstream media consumption that is vital for brands, publishers and retailers to understand.
