Onderzoek

IAB Nederland doet, al dan niet in samenwerking met (internationale) onderzoeksbureaus en/of IAB Europe, met grote regelmaat onderzoek naar de ontwikkelingen op het gebied van online advertising en interactieve marketing.

Quick downloads

18-04-2012 Advertising as an economic-growth engine

21-03-2012 IAB report on online ad-spend 2011

24-10-2011 Mobile whitepaper IAB UK

22-10-2011 IAB US Tablet Buyer’s Guide

04-10-2011 Handboek Mobile Advertising

06-09-2011 Affiliate Marketing Handbook 2011

15-08-2011 Marketer Perceptions of Mobile Advertising

08-08-2011 Search for Integration - IAB UK (members only)

01-08-2011 Affluent consumers in a digital world - IAB US

15-07-2011 Global Facebook Advertising Report Q2 2011

14-07-2011 Next Generation Media quarterly july 2011

11-07-2011 Mobile in the B2B space – don't get left behind...

30-06-2011 De invloed van een Facebookcampagne op brand metrics Glen Grant

29-06-2011 Consumers, Convergence, Connectivity, and the Cloud - McKinsey

06-06-2011 NL Online Adspend Study Y2010

31-05-2011 IAB Affiliate Marketing Monitor 2011

20-04-2011 Interned: hoe het internet de nederlandse economie transformeert, BCG

02-04-2011 An Inside Look at Demand Side Perceptions of Digital Video Advertising

31-03-2011 IAB report Transnational advertising trends

23-03-2011 2010 Mobile Adspend figures UK

15-03-2011 The Internet Market of Central and Eastern Europe (CEE)

15-03-2011 Mobile Media Consumer insights across Europe

01-03-2011 IAB Interactive Ad IQ Survey - Ernst & Young

28-02-2011 Share-shift Analysis TV + Online Video: The Best of Both Worlds

24-02-2011 Europe digital year in review - Comscore

14-02-2011 Social Media Measurement Guide, IAB UK

11-02-2011 Top mobile internet trends, KPCB

07-02-2011 SoDA’s 2011 Digital Marketing Outlook report

02-02-2011 Mobile and the Media, IAB UK

24-01-2011 Measuring the effectiveness of online advertising, IAB France

18-01-2011 Video Marketing Guide 2011 - IAB UK

07-12-2010 Handboek Online Video

02-12-2010 Nielsen Mobile Youth around the world

22-11-2010 Nielsen Connected Devices Study

04-11-2010 How people watch, Nielsen Consumer Report

19-10-2010 The Connected Kingdom - Boston Consulting Group

04-10-2010 Consumer Commerce Barometer

01-10-2010 Mobile Customer Experience, IAB UK report

23-09-2010 Social: A closer look at behaviour on You Tube and Facebook

21-09-2010 360i Mobile Marketing Playbook

17-09-2010 Handboek Gaming - IAB Europe

15-09-2010 Tabvertising iPad and other tablets

05-09-2010 Consumers driving the digital uptake, IAB Europe

01-09-2010 Impact Study of the tablet on the Dutch publishing industry, Deloitte

17-06-2010 The White Paper, Online brand advertising: IAB Europe

20-04-2010 Bright roll Video advertising report Q1 2010, Bright roll US

09-04-2010 Dwell on Branding Research Report

22-03-2010 Mobile Market Snapshot 2009

15-03-2010 MCDC 2010 Netherlands, Online behaviour and attitudes Netherlands

29-01-2010 IAB social media marketer survey IAB UK

18-12-2009 MC DC 2009 IAB UNITE

03-11-2009 A guide to Online Behavioural Advertising - IAB UK

07-07-2009 Mobile Advertising Research , Aeneas Strategy, IAB Europe

14-05-2009 Click Measurement Guidelines, IAB USA

02-04-2009 Samenvatting resultaten van het IAB ledenonderzoek

05-10-2008 Mobile Advertising Nederland 2008

08-05-2008 Online Marketing Guide, door IAB UK.

28-02-2008 Establishment Survey STIR 2007, door Intomart/GfK.

15-02-2008 Google bepaalt, maar hoe lang nog?, Trendanalyse SEM

01-12-2008 Digital Video Advertising Effectiveness

10-02-2008 Verslag I-com congres, Barcelona 2008, door Peter Wiegman.