Onderzoek
IAB Nederland doet, al dan niet in samenwerking met (internationale) onderzoeksbureaus en/of IAB Europe, met grote regelmaat onderzoek naar de ontwikkelingen op het gebied van online advertising en interactieve marketing.
18-04-2012 Advertising as an economic-growth engine
21-03-2012 IAB report on online ad-spend 2011
24-10-2011 Mobile whitepaper IAB UK
22-10-2011 IAB US Tablet Buyer’s Guide
04-10-2011 Handboek Mobile Advertising
06-09-2011 Affiliate Marketing Handbook 2011
15-08-2011 Marketer Perceptions of Mobile Advertising
08-08-2011 Search for Integration - IAB UK (members only)
01-08-2011 Affluent consumers in a digital world - IAB US
15-07-2011 Global Facebook Advertising Report Q2 2011
14-07-2011 Next Generation Media quarterly july 2011
11-07-2011 Mobile in the B2B space – don't get left behind...
30-06-2011 De invloed van een Facebookcampagne op brand metrics Glen Grant
29-06-2011 Consumers, Convergence, Connectivity, and the Cloud - McKinsey
06-06-2011 NL Online Adspend Study Y2010
31-05-2011 IAB Affiliate Marketing Monitor 2011
20-04-2011 Interned: hoe het internet de nederlandse economie transformeert, BCG
02-04-2011 An Inside Look at Demand Side Perceptions of Digital Video Advertising
31-03-2011 IAB report Transnational advertising trends
23-03-2011 2010 Mobile Adspend figures UK
15-03-2011 The Internet Market of Central and Eastern Europe (CEE)
15-03-2011 Mobile Media Consumer insights across Europe
01-03-2011 IAB Interactive Ad IQ Survey - Ernst & Young
28-02-2011 Share-shift Analysis TV + Online Video: The Best of Both Worlds
24-02-2011 Europe digital year in review - Comscore
14-02-2011 Social Media Measurement Guide, IAB UK
11-02-2011 Top mobile internet trends, KPCB
07-02-2011 SoDA’s 2011 Digital Marketing Outlook report
02-02-2011 Mobile and the Media, IAB UK
24-01-2011 Measuring the effectiveness of online advertising, IAB France
18-01-2011 Video Marketing Guide 2011 - IAB UK
07-12-2010 Handboek Online Video
02-12-2010 Nielsen Mobile Youth around the world
22-11-2010 Nielsen Connected Devices Study
04-11-2010 How people watch, Nielsen Consumer Report
19-10-2010 The Connected Kingdom - Boston Consulting Group
04-10-2010 Consumer Commerce Barometer
01-10-2010 Mobile Customer Experience, IAB UK report
23-09-2010 Social: A closer look at behaviour on You Tube and Facebook
21-09-2010 360i Mobile Marketing Playbook
17-09-2010 Handboek Gaming - IAB Europe
15-09-2010 Tabvertising iPad and other tablets
05-09-2010 Consumers driving the digital uptake, IAB Europe
01-09-2010 Impact Study of the tablet on the Dutch publishing industry, Deloitte
17-06-2010 The White Paper, Online brand advertising: IAB Europe
20-04-2010 Bright roll Video advertising report Q1 2010, Bright roll US
09-04-2010 Dwell on Branding Research Report
22-03-2010 Mobile Market Snapshot 2009
15-03-2010 MCDC 2010 Netherlands, Online behaviour and attitudes Netherlands
29-01-2010 IAB social media marketer survey IAB UK
18-12-2009 MC DC 2009 IAB UNITE
03-11-2009 A guide to Online Behavioural Advertising - IAB UK
07-07-2009 Mobile Advertising Research , Aeneas Strategy, IAB Europe
14-05-2009 Click Measurement Guidelines, IAB USA
02-04-2009 Samenvatting resultaten van het IAB ledenonderzoek
05-10-2008 Mobile Advertising Nederland 2008
08-05-2008 Online Marketing Guide, door IAB UK.
28-02-2008 Establishment Survey STIR 2007, door Intomart/GfK.
15-02-2008 Google bepaalt, maar hoe lang nog?, Trendanalyse SEM
01-12-2008 Digital Video Advertising Effectiveness
10-02-2008 Verslag I-com congres, Barcelona 2008, door Peter Wiegman.

