Improve Digital, Europe’s leading Sell Side Platform (SSP), empowers the position of premium web publishers in a complex online advertising landscape. Over 50 premium web publishers use Improve Digital’s technology to increase their ad revenues. Improve Digitals technology in real time matches every ad view with the best paying campaign, ad network, exchange, Real Time Bidding (RTB) partners or agency trading desk. This all happens in a private real-time environment where rules are defined by the publisher only. Besides offering high performing technology, Improve Digital is known for its local expertise, local service and local demand side connections in each country. Improve Digital is a private company based in Amsterdam and with sales offices in Hamburg, Munchen, London, Madrid and Paris. www.improvedigital.com