After our successful Masters of Strategy Dinner at de Balie last October, we're excited about the upcoming Strategy Breakfast Session and the launch of our Community App group.

This platform is tailored for seasoned strategists across the board—from media to creativity, and tech to data. There's been a real demand for a space where strategy pros can exchange knowledge and inspiration, get to know one another better, and learn from each other. It’s a place for strategists: we encourage everyone to share their essential reads, top cases, standout PowerPoint slides, and favorite columns or interviews.

This 31st May we're kicking off the app group and gathering to chat about insights, all over some tasty coffee and breakfast.

IT ALL STARTS WITH AN INSIGHT.

We're meeting up this morning to dive deeper into insights. Humans are curious beings with peculiar habits and tastes. The quirkiest, best, and most original marketing ideas often come from exploring and understanding what makes people tick. We use these insights in our field to craft creative ideas that change the way people view existing products, services, and brands.

In our industry, comedians and cabaret artists are often viewed as the masters of their art. Their knack for spotting the extraordinary in the mundane and spinning it into something uniquely relatable makes some comedy painfully good. This session features Pep Rosenfeld, comedian and founder of Boom Chicago, and comedian Kor Hoebe, who will take us inside their observant minds.

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How does it work? We're inviting one senior strategist per VIA member to join us. Think of someone with at least 10 years of experience and a broad perspective on strategy. Nominate your top strategist for this breakfast session, or come along yourself if you meet the criteria.

We hope to see you on Friday, May 31st. Sign up now!

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Masters of Strategy Breakfast Session